Privacy Policy

Effective: 5 October 2026

Dead Last is operated by Daniel Adam Clarke under the Dead Last Games name. This policy explains what information the Dead Last website, iOS app and browser game collect, why it is used, and the choices available to players.

Information we process

Account information: a Firebase user identifier, your chosen display name, whether the account is anonymous, and any sign-in provider you later choose to link.
Game information: room and match membership, game actions, public table state, results, statistics, abandonment status, and server command receipts used to prevent duplicate or invalid moves.
Connection and security information: online presence, timestamps, app/device integrity attestations, IP addresses and service logs processed by Firebase and Google Cloud to authenticate requests, prevent abuse, diagnose faults, and operate multiplayer.
Homepage totals: we count homepage loads regardless of the optional analytics choice, using daily aggregate totals and broad advert-source categories (such as Google or Meta). This counter does not set cookies, use visitor identifiers, or save your IP address, full URL, campaign names or advertising click identifiers in the counter database. Our hosting provider may process ordinary request information in infrastructure logs. Repeated loads count again.
Optional diagnostics and analytics: if you opt in, Google Analytics / Firebase Analytics may process website page views, browser-play and App Store link clicks, game opens, game starts and completions, platform, game mode, and device/app information. Analytics uses cookies or app installation identifiers to distinguish visits and players. We do not include player names, room codes, game identifiers or card contents in our analytics events, and Firebase Crashlytics may process crash logs, installation identifiers, device model, operating-system information and diagnostic state.

Dead Last does not request your contacts, photos, precise location, camera, microphone, health information, or payment information. The browser game displays Google AdSense banner ads on eligible large screens. Google Privacy & messaging collects applicable advertising choices. Advertising providers may process cookies or local storage, IP address, browser/device information and ad interactions to deliver, measure and secure ads, and to personalise them where permitted by your choices. We do not send player names, room codes or card contents in advertising requests. See how Google uses information from partner sites.

How we use information

to create and maintain your player identity;
to run offline, private and public games and enforce game rules;
to reconnect players, prevent cheating, duplicate commands and abuse;
to calculate player statistics and maintain game integrity;
to investigate crashes and improve the game when optional telemetry is enabled; and
to comply with legal obligations and protect players, the service and our rights.

For UK and EEA players, these purposes rely on performance of the service you request, our legitimate interests in operating and securing the game, consent for optional analytics/diagnostics where requested, and legal obligations where applicable.

Service providers and transfers

Dead Last uses Google Firebase and Google Cloud services, including Authentication, Cloud Firestore, Realtime Database, Cloud Functions, App Check, Analytics and Crashlytics. These providers process information on our behalf under their terms and may process it outside your country. The browser game also uses Google AdSense and Google Privacy & messaging, with advertising partners listed in the consent message. We do not sell personal information.

Visibility

Your display name, seat, public cards, card counts, turn state and game results may be visible to other players at the same table. Other players never receive your hand or any face-down card identity from the server.

Retention and account deletion

Operational records are kept only for as long as reasonably needed to operate, secure and support the game. Short-lived room, presence and command data expires or is removed as it is no longer needed. Service logs and backups may remain for the provider's documented retention period.

You can permanently delete your account inside the app from Profile → Delete Account. You must first leave any active table. Deletion removes the Firebase Authentication account, profile, statistics, private card views, presence, matchmaking reservation and personal match history. Finished match records may retain an opaque, no-longer-linked identifier and replace the display name with “Deleted Player” so other players' completed results remain consistent.

Your choices and rights

Advertising choices are separate from optional analytics. Where the advertising consent message applies, you can accept, reject or manage your choices there, and reopen it using Settings → Ad privacy choices in the browser game or the button beneath a banner. Declining advertising consent does not prevent gameplay. Any applicable Google Do Not Sell or Share link provides regional opt-out choices.

Optional Google Analytics is off until you choose Allow analytics. You can change that choice using Analytics choices in the website footer. The website and browser game share this analytics choice on the same browser. In the game, Settings → Share diagnostics also controls optional analytics; native app choices are separate. Declining does not prevent visits or gameplay. You can keep statistics private, opt in or out of optional telemetry in Settings, and delete your account in Profile. Depending on where you live, you may also have rights to access, correct, restrict, object to, or request deletion or portability of personal information. Use the support page below to make a request. We may need to verify that the request relates to your account.

Children

Dead Last is a general-audience card game and is not designed to collect sensitive information from children. Players should not use a real full name or other personal information as their display name. A parent or guardian can contact us about a child's information through the support page.

Changes

We may update this policy when the game or its providers change. Material changes will be reflected here with a new effective date and, where appropriate, communicated in the app.

Contact

For privacy questions or requests, visit Dead Last Support. Please do not include passwords, authentication tokens, private card data, or other sensitive information in a public issue.